may seem like a trivial issue, toys help children to learn new skills and develop intellectually, says Dinella. Building blocks like Lego and puzzles teach spatial skills, which help set the global perspectives essay introduction groundwork for learning math principals down the line. Little kids also tend to think in a black and white way and try to be very typical for their gender, explains Brown. This is because their own research suggests the majority of shoppers on their sites still search for products by gender. While kids enjoy playing princess and superhero, the roles are adult ideas of what kids want, says Sweet. Lego also licensed brands such as Star Wars, Marvel and DC Superheroes and developed more diverse ranges of products such as board games, computer games, DVDs and accessories. Brown hypothesizes that whenever there are a lot of cultural changes in one direction, there is a backlash in another direction. Instead, says Sweet, there has been a move to fantasy roles, with many dolls becoming princesses and popstars and action figures becoming superheroes. Minding the gap for boys and girls at school. Still, there is a long way to go in eliminating gender assumptions about childrens toys.
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Part of a childs development is the process of beginning to understand, and grapple with, the complex concept of gender. Its also clear that awareness of gender stereotypes arises early in life too. Toymakers such as role of sports in life essay Mattel and Hasbro are no longer explicitly marketing some of their lines (including dolls) to girls or boys. Recent media reports have highlighted that it doesnt matter how old you get understanding gender, and all its associated misconceptions, judgements and assumptions remains complex well into adulthood. If children only play with one, then they are missing out on a whole host of skills, she said. The introduction of new markets around collectors, nostalgia and replica models and new product types such as vinyl toys and limited-edition art toys are also shifting the focus from gender roles toward collectability, role play and display potential. But, in August 2015, American Target stores announced they were creating gender-neutral toy aisles, following a similar move by Toys R Us and online retailers such as Amazon. The global rise of Lego, the worlds number one toymaker, has demonstrated the importance of the traditional pink and blue toy aisles from a marketing perspective. Rey appealed to both (traditionally) male Star Wars fans and female ones. They are also limiting their own interests and the scope of their futures.